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Brooks Brothers World

Established in 1818, Brooks Brothers was the first to offer ready-to-wear clothing and has continued throughout history with iconic product introductions that have become ingrained in the culture. Nearly two centuries later, Brooks Brothers is proud to uphold the same traditions and values and to be the destination for ladies and gentlemen of every generation for which it has been and continues to be a life style.


Brooks Brothers proudly dressed 40 out of 45 Presidents of the United States of America.

CULTURE

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HANDBOOK

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Timeline

1818

OUR FIRST STORE


On April 7th 1818, Henry Sands Brooks opens H. & D.H. Brooks & Co. on the northeast corner of Catherine and Cherry streets in New York City.

1849

THE READY-MADE SUIT


Pioneers of the California Gold Rush, unable to wait for their tailors, flock to Brooks Brothers for ready-made clothing, first introduced by Brooks Brothers in 1849

1850

THE LOGO NAME


The Golden Fleece logo, a sheep suspended in a ribbon, had served as a symbol of fine wool since PHILIP THE GOOD chose the emblem for his Order of the Golden Fleece. Later, wool merchants in Europe adopted the symbol as a way of advertising woolen wares to a largely illitterate public, and the Brookses, who wanted to associate their shop with the European sartorial tradition, did the same.

1865

THE ABRAHAM LINCOLN COAT


On the occasion of his second inauguration, Brooks Brothers gives loyal customer Abraham Lincoln a great coat with an intricately embroidered lining bearing an eagle and the inscription “One Country, One Destiny.”

1900's

THE ORIGINAL POLO® BUTTON-DOWN SHIRT


John E. Brooks brings this style back to the United States after discovering it at a polo match in England. The player's collars were buttoned down to prevent them flapping in the wind. It has been a best-seller from the moment it was first offered in the first years of 1900 and is what someone called "the most imitated item in fashion history".

1901

THE NO. 1 SACK SUIT


Unable to afford two-button jackets when three-button jackets become passé, college students press back the lapels of their old jackets. Brooks Brothers adopts the trend into its permanent line and calls it “The Number One.” With its trim, natural shoulder, undarted front and nonfunctional third button, the Number One Sack Suit dominates American business attire for the first 60 years of the twentieth century.

1902

THE ADVENT OF THE REPP STRIPE


Brooks Brothers bucks tradition and reverses the stripe direction of the well-known regimental neckties of the United Kingdom (formerly left to right, or "from heart to sword"), divorcing form from meaning and opening up the patterns to every man. The best-selling Repp Stripe tie is born.

1915

346 MADISON AVENUE


Following the completion of Grand Central Terminal, Brooks Brothers relocates to its present flagship location in 1915. The surrounding area had become the preferred location for New York’s prominent university and social clubs.

1949

THE PINK SHIRT


The pink shirt gained widespread popularity and was featured in Vogue in 1949 when Brooks Brothers introduced one just for women. A move motivated by the desire to keep women from depleting the stocks of the boys’ department.

1953

Brooksweave®


Using a blend of cotton and Dacron,® Brooks Brothers introduces the Brooksweave shirt in 1953, the first-ever wash-and-wear dress shirt.

1979

First international store (Japan)


The original Japanese flagship store opens in the Aoyama area of Tokyo. Today, Brooks Brothers has more than 80 stores in Japan and neary 1,000 points of sale outside of North America.

1998

The Non-Iron shirt


Brooks Brothers launches the Brooksease® shirt, billed as the ultimate travel shirt. It is the first 100% cotton non-iron shirt, a worthy successor to Brooks’ 1953 version.

2007

Black fleece


In collaboration with award-winning designer Thom Browne, Brooks Brothers introduces its Black Fleece® collection in 2007, offering a fashion-forward take on traditional American style.

2008

Southwick®


In July 2008, Brooks Brothers purchases the 70-year-old Southwick label and builds a state-of-the-art factory in Haverhill, Massachusetts. It is one of Brooks Brothers three domestic production facilities, responsible for suiting, sport coats and dress trousers.

2014

Red fleece debuts


Brooks Brothers introduces Red Fleece. Initially conceived as a collection of Ivy League–inspired sportswear, it has evolved into a modern lifestyle brand, including suits, sport coats and dresses, all updated with a slimmer fit.

2016

INTRODUCING ZAC POSEN


The designer joins as Creative Director of Women’s Apparel and Accessories. His first collection debutted in Spring 2016.

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